Hi, I’m Joelle.
I build websites that bring you customers.
I’m a web designer in Calgary. I make websites and online stores, write the email that keeps people coming back, and get you found on Google and in AI answers. You work with me directly, start to finish.
- Calgary, Alberta
- Taking new projects
- Replies within a day
Calgary, ABWhat I do
Five things, done properly.
Websites & stores
A clinic, and the store it grew into.
Action Sports Clinic has treated Calgary athletes since 1999. I rebuilt their site, then turned their bracing division into a store that ships across Canada. Drag the handle to compare.
BeforeAfter
Action Sports Clinic
A 25-year-old clinic, brought up to date.
Same clinic, same downtown address, same motocross energy. New site built around one job: get someone from “my knee hurts” to a booked appointment, on their phone.
WordPress · actionsportsclinic.ca
A family business, and my first build.
BeforeAfter
Action Bracing
One buried page became a national store.
Bracing was a single page inside the clinic site. It is now an online brace store with a brace-finder quiz, insurance support and free size exchanges, shipping Canada-wide.
Shopify · actionbracing.ca
Same client, second project.
Search
Nobody scrolls to page two.
If you are not on the first page for what you do, you may as well not exist. Technical and local SEO moves you up, and content that answers the questions people actually type is what keeps you there.
Buried on page two.
- 1
Downtown Physio Group
Calgary, AB
- 2
City Sports Rehab
Calgary, AB
- 3
Westside Therapy
Calgary, AB
- 4
Bow Valley Clinic
Calgary, AB
- 5
Your business
yourbusiness.ca · Open now · 4.9 ★
AI search (GEO)
Ten blue links became one answer.
Ask ChatGPT or Google where to go and you no longer get a page of options. You get a recommendation. There is no second place in a single answer, and hardly anyone in your industry has worked this out yet. That is the opening, and it closes the moment they do.
You asked
Who does custom orthotics in downtown Calgary?
AI answer
Google AI Overviews · ChatGPT · Perplexity
Email marketing
Your best customers are the ones you already have.
Winning someone new costs far more than keeping someone you have. A welcome sequence that runs itself and a monthly note worth reading, written in your voice and measured so you know it works.
Welcome. Here’s what to expect.
Right away
Thanks for joining. Two quick things before your first visit…
How to pick the right one
Day 3
Most people choose on price. Here’s what to look at instead…
A small thank-you
Day 10
Since you’ve been reading along, here’s 15% off your first…
What’s new this month
Monthly
New hours, a new face on the team, and one thing we learned…
Next
Apps, when you outgrow the browser.
Native iOS apps for booking, loyalty, and the things your customers do every week. In development now.
Pricing
Pick what you need.
Every line stands on its own. Start with a website and add to it whenever you are ready, or take the lot. No subscription required.
One-time
Yours to keep. No subscription attached.
Monthly
Add any of these later, or not at all.
- One-time
- $1,500
- Per month
- $0
Opens the contact form with your selection filled in.
Prices are in Canadian dollars and are a starting point, not a final quote. Tell me what you need and I’ll price it properly.
How I work
No agency, no runaround.
You talk to me, I do the work, and you know the price before anything starts.
01
A call
Thirty minutes. You tell me about the business, I ask questions. No slides.
02
A fixed quote
One number, in writing, before anything starts. It doesn’t change.
03
Built and handed over
You get the logins, a walkthrough, and a site you can update yourself.
Questions people ask
Who do you build websites for?
Small businesses, mostly in Calgary and the surrounding towns — clinics, trades, shops, studios. Usually the owner is the person I work with directly, and usually the site needs to do one specific job: get a booking, a call, or an order.
What does a small business website cost?
One fixed price, agreed in writing before any work starts, based on how many pages you need and whether the words and photos exist yet. It doesn't change partway through. TODO: replace with Joelle's real range.
Do you only work with Calgary businesses?
No, but most clients are here. Calgary and area clients get an in-person kickoff if they want one; everywhere else in Canada the process runs over video and works the same.
Can you also handle Google and email, or just the website?
All of it, and it's usually better together. A site nobody finds is an expensive brochure, so search setup is part of every build, and email is the cheapest way to get a past customer back.
What do I need to have ready before we start?
Nothing, though it speeds things up if you have photos and a rough idea of what you want a visitor to do. The words we write together — that part is never as ready as people think, and it's usually what sets the timeline.
Let’s talk about your business.
Tell me what you do and what you need. I’ll reply within a day, usually with a couple of questions and a rough idea of cost.